On Thursday evening, as rumors swirled about a shooting at Brown University, CNN’s Kaitlan Collins posted on social media, highlighting the uncertainty and guiding the public to her network’s 9pm newscast.
Even though it is by no means a impeccable news source, her statement seemed accurate for a lot of people. It is one of the broadcasters where there exists reality-based and largely reliable reporting – especially during breaking news situations like the one taking place near a New Hampshire storage facility.
A Precarious Position During a High-Stakes Battle
But CNN, now four and a half decades old, finds itself in a precarious position as two massive media corporations compete for ownership of its corporate owner, Warner Bros Discovery.
Whatever the outcome, the fate of CNN has been drawn into a high-stakes game of business acquisition, instead of as a question of what benefits the information-seeking public.
“This represents another instance of the deep structural problems with roots in many years of policy decisions,” noted Victor Pickard, writer of “Democracy Without Journalism?” and a media policy professor at the Penn.
The conjecture about who will own Warner Bros Discovery – will it be Netflix or Paramount Skydance? – fails to grasp a larger point.
“The narrative is crafted as a financial tale with key players as the central actors, but there is very little discussion of the common good,” Pickard added.
The Additional Factor: Donald Trump
The network's predicament is further muddied by Donald Trump’s views about a network he has long portrayed as perhaps his primary “fake news” foe.
Recall the shouts of “CNN sucks!” at Trump's rallies, his administration's retaliatory suspension of reporter Jim Acosta’s press credentials, or his clashes with Collins in press briefings.
Trump now claims that CNN needs new ownership. Many see this as a desire for ownership that will shield him from negative coverage and examination. That is a factor in why he seems to come down on the side of Paramount Skydance, which has made a aggressive takeover attempt.
He has grounds to prefer that suitor more. For one thing, it is led by David Ellison, son of the ally of Trump Larry Ellison, one of the world’s richest people.
Paramount, owner of CBS News, also recently placed the right-leaning Bari Weiss, famous for her “anti-woke” beliefs, as the top editor of that storied news network.
A Future of Continued Uncertainty
Notably, if Netflix wins, CNN and other cable outlets would first be separated into a independent unit. Such a move could be a relief to many at the network, but it’s hardly a safe harbor. That arrangement could position CNN for yet another acquisition. It never ends.
In the view of Timothy Wu, much of this is against the law, anyway. The influential voice of big tech’s dominance stated that competition laws should block both deals.
“Both acquisition attempts would be bad for the country, and both should be contested by regulators,” Wu argued.
The Bigger Challenge and a Path Forward
No matter the outcome in this situation, the bigger problem persists.
“What we have now is a highly system hostile to democracy, but we shouldn’t give in to the belief that change is impossible,” Pickard noted. Policy decisions – from the 1930s and 1940s – helped to foster this hyper-commercialized monster, and revised policy decisions can tackle it.
Can reform occur in an era where the head of the FCC won’t even affirm that the agency is independent? Change is a distant prospect now, but that doesn’t mean it will not happen in the future.
Initiatives that support independent news organizations, aid local journalism, subsidize public media, and outlaw the consolidation of media power in too few hands are achievable – they are necessary for a robust democracy.
Regarding media ownership, size does not equal quality. And news organizations like CNN must not be pieces in the latest merger game.